Brand Factor 
Disruptive Project to Solve World Hunger
BRAND POTENCY LIES IN THE POWER OF PEOPLE
                    “LET`S CONQUER WORLD HUNGER”

The brand factor, Squid Game of Hunger, is about real brands, real hunger, real money, and a chance for the brand to win one of the 26 prestige advertising spaces available in the children`s alphabet book for the brand to survive in mankind forever. Creating a win-win situation for the brand and for world hunger.

It is assumed that the world`s top 500 brands are in sleep mode, and they all must be woken up to the ultimate challenge to mankind: conquering hunger. The world's top 500 brands are chosen as players. Alcohol and tobacco companies are not allowed.

For example, the letter T was bought by Tesla, a NFT is created, and “T is for Tesla and Tesla manufacture electric cars” is released in OpenSea for anyone to bid. However, to get a chance to enter the top 26 spaces, the brand will have to buy the original NFT from whoever bought it. These NFTs` are part of history and extremely valuable. The books will be given free to schools in many countries, and an animated version will be available on the net.

A philanthropic company, LITTLEa4Apple, with open-source accounting, will be set up to conquer world hunger with podcasts, including how the brands are performing
For Brands: Winning brands gain a prestigious spot in a widely distributed children's book, securing a place in educational materials and enhancing their brand legacy. Participation also boosts their public image by aligning them with a noble cause.
For World Hunger:
The competition raises significant funds every two years and awareness for hunger relief efforts.  The proceeds from the event, sponsorships, and media coverage are dedicated to hunger alleviation programs globally. A philanthropic company, LITTLEa4Apple, with open-source accounting, will be set up with podcasts, including how the brands are performing
For Education:
The children's alphabet book, featuring winning brands, becomes an educational tool that combines learning with real-world examples. It helps children understand the role of brands in society and promotes awareness of social issues from a young age.

Lasting impact

on the world by combining the intrinsic power of Brands with the dynamic capabilities of social media, people can create a potent force for change, transforming the "Brand Factor Squid Game of Hunger" into a movement that transcends the competition itself and makes a lasting impact on the world. Every two years, the 26 letters of the alphabet are auctioned at Sotheby’s or Christie's, generating a few billions
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